Under Armour wholesale refers to bulk purchasing of the American performance athletic brand's surplus inventory, including moisture-wicking apparel, athletic footwear, and sports accessories available at significant discounts from standard distribution pricing. Retailers and distributors sourcing Under Armour stocklots can offer consumers premium performance wear while achieving improved margins through strategic procurement from established wholesale channels. Fair Trading International operates from Dubai's Jebel Ali Freezone, providing access to authenticated Under Armour inventory for businesses across the Middle East, Africa, and global markets.
Performance athletic brands like Under Armour generate surplus through predictable patterns:
Seasonal collection transitions: Spring/summer and fall/winter changeovers create clearance inventory as retailers refresh floor stock for incoming collections.
Production overruns: Manufacturing facilities produce buffer inventory that sometimes exceeds actual market absorption, creating authentic surplus.
Regional market adjustments: Changing consumer preferences, economic conditions, or competitive dynamics in specific markets generate order cancellations or inventory returns.
Product line updates: Technology improvements and design refreshes make previous versions available through wholesale channels.
Retail partner liquidations: Retailer bankruptcies or store closures release purchased Under Armour inventory back into distribution.
Understanding Under Armour's market position helps retailers:
Performance technology focus: Under Armour built its reputation on moisture-wicking HeatGear, insulating ColdGear, and other proprietary performance technologies.
Athletic authenticity: Strong presence in professional sports through NFL, MLB, and collegiate athletics partnerships.
Younger demographic appeal: Brand messaging targeting performance-focused athletes and fitness enthusiasts.
Premium price positioning: Retail pricing positions Under Armour alongside Nike and Adidas in the premium athletic segment.
This positioning means Under Armour stocklots attract retailers serving fitness-conscious consumers who recognize and value the brand.
Under Armour's core strength lies in performance clothing:
Base layers: Compression tops and bottoms in HeatGear (cooling) and ColdGear (insulating) technologies for training and sports.
Training wear: Performance t-shirts, shorts, joggers, and athletic pants designed for gym and training use.
Team sports apparel: Football, basketball, baseball, and soccer-specific performance clothing.
Golf and outdoor: Technical apparel for golf, hunting, fishing, and outdoor activities.
Women's performance: Dedicated women's lines including sports bras, leggings, and training tops.
Under Armour's footwear business continues expanding:
Running shoes: HOVR technology cushioning, Charged Cushioning, and other running-specific designs.
Training footwear: Cross-training and gym shoes designed for varied workout activities.
Basketball shoes: Performance basketball sneakers, including signature athlete models.
Casual athletic: Lifestyle footwear bridging performance and everyday wear.
Cleats and specialty: Football cleats, baseball cleats, and sport-specific footwear.
Complete the Under Armour offering with accessories:
Bags and backpacks: Gym bags, duffel bags, and athletic backpacks.
Headwear: Caps, beanies, and sport-specific headwear.
Socks: Performance athletic socks with moisture management.
Protective gear: Arm sleeves, shin guards, and compression accessories.
Contact Fair Trading International for current Under Armour category availability.
We access Under Armour stocklots through established channels:
European distributor relationships: Partnerships with authorized clearance specialists handling Under Armour overflow inventory from European markets.
Documented sourcing: Complete chain of custody documentation ensuring product authenticity and legitimate supply chain origins.
Seasonal purchasing coordination: Aligned buying with European and US retail calendar transitions to capture fresh inventory.
Quality verification: Every lot inspected for authenticity, condition, and grade classification before distribution.
Since 2022, Fair Trading International has built relationships enabling access to premium athletic brands including Under Armour, supporting 150+ partners across 9+ countries with over 16 million items traded.
Under Armour authenticity verification includes:
Label inspection: Genuine Under Armour features specific label construction, font, and placement consistent across product lines.
Technology verification: Proprietary fabrics (HeatGear, ColdGear, Storm) have distinct characteristics counterfeiters cannot replicate.
Construction quality: Stitching, seam finishing, and material quality meet Under Armour's manufacturing standards.
Product codes: UPC and SKU verification against Under Armour's product database.
Our quality inspection process ensures every Under Armour lot meets authentication standards before distribution.
Under Armour stocklots receive grade classifications:
Grade A specifications:
Grade B specifications:
Both grades represent authentic Under Armour merchandise suitable for different retail channels and price positioning strategies.
Under Armour stocklots enhance profitability:
Acquisition cost savings: Purchasing 40-70% below standard wholesale costs directly improves gross margins.
Brand premium retention: Under Armour's brand recognition supports pricing above generic athletic wear regardless of acquisition cost.
Reduced markdown pressure: Lower cost basis provides flexibility on promotional pricing without margin erosion.
Competitive positioning: Offer recognized performance brands at prices competitors buying traditional wholesale cannot match.
Under Armour appeals to specific consumer segments:
Fitness enthusiasts: Growing health and fitness awareness drives demand for performance athletic wear globally.
Technology-focused athletes: Consumers who research fabric technology and performance features recognize Under Armour's innovations.
Value-conscious brand buyers: Shoppers wanting premium brands without premium prices represent a growing segment.
Sports team affiliations: Under Armour's professional sports partnerships create fan-driven demand.
Under Armour stocklots serve various retail models:
Discount retail: Off-price stores and outlet operations featuring branded merchandise below standard retail.
E-commerce: Online platforms (Amazon, eBay, regional marketplaces) enable reaching broad audiences.
Export distribution: Wholesalers supplying retailers across regions can build Under Armour programs.
Corporate and team sales: Athletic programs, corporate wellness, and team uniform applications.
Typical Under Armour stocklot purchasing parameters:
Apparel lots: Starting quantities usually begin at 1,000-2,000 pieces for mixed assortments.
Footwear lots: Minimum orders typically require 500-1,000 pairs depending on model availability.
Mixed merchandise: Combined apparel and footwear lots offer variety with flexible minimums.
Container load options: Full containers provide optimal pricing for volume buyers.
Actual minimums depend on current inventory availability—contact us for specific lot requirements.
Under Armour stocklot pricing reflects multiple factors:
Product category: Footwear generally commands higher per-unit pricing than apparel.
Grade classification: Grade A prices above Grade B for comparable categories.
Quantity discounts: Larger orders qualify for improved per-unit pricing.
Season positioning: Current season lots price higher than previous season clearance.
Market conditions: Supply availability and demand dynamics influence pricing.
Request a quotation through our contact page for current pricing.
Fair Trading International accommodates various payment methods:
Letters of credit: Standard L/C terms for international trade.
Wire transfer: Bank transfer with agreed payment terms.
Trade finance options: Flexible arrangements for established partners.
Advance requirements: Typically 30-50% advance payment with balance before shipping.
Review our complete payment terms guide for detailed information.
Operating from Jebel Ali Freezone provides distribution advantages:
Global shipping hub: World-class port facilities with regular services to all major destinations.
GCC proximity: Ground freight access to Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar.
Africa connectivity: Established sea routes to East and West African ports.
Asia connections: Direct shipping to South Asia, Southeast Asia, and Far East markets.
Multiple freight solutions address different needs:
Sea freight (FCL): Full container loads for maximum cost efficiency on volume orders.
Sea freight (LCL): Less-than-container loads for smaller shipments consolidated with other cargo.
Air freight: Expedited delivery for urgent orders or time-sensitive inventory needs.
Express courier: Sample shipments and documentation via international courier services.
Complete export documentation supports smooth customs clearance:
Commercial invoices: Detailed invoices showing products, quantities, and values.
Packing lists: Carton-by-carton contents documentation.
Certificates of origin: Official origin documentation as required.
Bills of lading: Shipping documentation for cargo tracking and customs.
Successfully selling Under Armour stocklots requires:
Authentic positioning: Emphasize genuine Under Armour from authorized channels to build consumer trust.
Performance messaging: Highlight Under Armour's technology benefits (HeatGear, ColdGear, etc.) that differentiate from generic athletic wear.
Value communication: Present pricing as an opportunity rather than discount that might suggest quality concerns.
Category depth: Offer multiple Under Armour categories to increase basket size and customer satisfaction.
Retailers often combine Under Armour with related stocklots:
Nike wholesale: Market leader pairing for comprehensive athletic inventory.
Adidas stocklots: European athletic alternative.
European brands: Lifestyle fashion to complement athletic selections.
Branded stocklots overview: Complete category access for multi-brand retailers.
Building diverse athletic brand inventory creates destination shopping for performance wear customers.
Under Armour presents growth opportunities in specific markets:
Fitness facility retail: Gyms, fitness studios, and health clubs seeking branded merchandise for members.
Team and school programs: Athletic departments and team suppliers building performance wear programs.
Corporate wellness: Companies investing in employee fitness benefit from branded athletic apparel.
E-commerce expansion: Growing online athletic wear sales create opportunities for competitive pricing.
Yes, Under Armour inventory sourced through Fair Trading International is authentic merchandise from documented supply chains. We verify authenticity through label inspection, materials testing, and product code validation before distribution.
Standard wholesale involves purchasing current inventory at set distributor pricing. Stocklots are surplus inventory (overproduction, clearance, canceled orders) available at significant discounts—typically 40-70% below standard wholesale—enabling improved retail margins.
Grade A stocklots are identical to retail merchandise—same production, same quality, simply from surplus inventory channels. Grade B may have minor cosmetic imperfections or be from previous seasons but remains authentic, quality Under Armour merchandise.
Size availability varies by lot. Apparel typically includes standard US/EU sizing (XS-XXL) with size curves depending on original market destination. Footwear comes in mixed size runs. Contact us for specific size availability in current inventory.
While we cannot guarantee specific technology availability, we maintain relationships enabling us to search for requested product types. Share your requirements and we'll advise on availability and potential sourcing timelines.
Standard processing takes 2-3 business days after payment confirmation. Transit time depends on destination and shipping method—regional delivery within 3-7 days; international sea freight requires 2-4 weeks.
We provide complete commercial documentation including invoices detailing merchandise origins. While we don't issue separate "authenticity certificates," our documentation supports legitimate sourcing verification.
Yes, we regularly fulfill multi-brand orders combining Under Armour with Nike, Adidas, and other branded stocklots. Mixed orders help diversify inventory while optimizing shipping costs.
Minimum order values typically start around $5,000-10,000 for mixed stocklot orders. Specific minimums depend on merchandise category and availability. Contact us for current requirements.
Absolutely. We welcome visits to our Jebel Ali Freezone facility where you can tour our warehouse, examine inventory, and meet our team. Schedule an appointment to plan your visit.
Accessing premium athletic brands like Under Armour at wholesale pricing creates competitive advantage for retailers serving fitness-conscious consumers. Fair Trading International brings experience, authentication standards, and logistical capabilities to help you build profitable Under Armour inventory programs.
Contact us today:
Request our current Under Armour availability and discover how performance athletic stocklots can enhance your product offering while protecting your margins.
Fair Trading International – 16 Million+ Items Traded | 150+ Partners | 9+ Countries | Jebel Ali Freezone, Dubai